Google Marketing Platform reuneste DoubleClick Digital Marketing si Suita Google Analytics 360 cu scopul de a cuprinde in aceeasi suita integrata planningul, buyingul, trackingul, si optimizarea experientelor media digitale. Adica promisiunea de a avea cross channel marketing tools.

• Display& Video 360: reach audiente. Campanii end-to-end, de la planificarea media si creatie la masurare și optimizare.
  • Management campanii: Media Planning, Forecast Reach, Bidding Automat
  • Creative Data Driven : Creative Workspace, Storytelling & Sequential Messaging, Integrari Google Web Designer I
  • Management avansat audiențe si Inventory premium
  • Masurare integrata:  viewability, verification, fraud prevention, reach&frequency
  • Integrari native cu Analytics 360, Youtube, Google Cloud – Big Query, Third Party Exchanges.
• Analytics 360: intelegerea audientelor
• Data Studion: raportare si data insight
• Optimize 360: A/B testing si MVT testing pentru apps si websites
• Search Ads 360: campanii search unificate intr-o platforma
• Surveys 360: market research
• Tag Manager 360: managementul tuturor tagurilor din site

Link pentru GMP: Google Marketing Platform